Culture is the key to growth
March 19, 2021
Over months, I spoke to numerous CxOs and entrepreneurs and while discussing how can they grow their existing business or launch new business lines, I found organization culture was the last thing they spoke to me.
And this discovery is alarming because anyone playing for the long haul needs to get the culture right. Because culture is the DNA of the organization and as any medical practitioner would tell you – DNA has a key role in the growth of an individual. Similarly, DNA of your organization would decide how big your organization can grow and at times how long your organization can survive because any defect in the DNA is almost impossible to cure
If you look around you can find numerous examples on how a defect in the culture can lead to perennial damage to the organization. You may argue that your organization has rules and processes but that’s not culture. It is the culture of an organization that defines whether the members of organization
- Are disciplined to adhere to rules and processes
- Diligently carry out their responsibilities
- Co-operate and collaborate or connive
- Create best practice or malpractice
- And many more…………
So, if you wish to take your business to next orbit of growth, setting up the right culture or correcting the flaws in the existing culture should be your No.1 priority. Should you need any help feel free to reach out to me
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